The Journal
Notes on websites, communication, and building useful things.
Practical, straightforward writing from Aaron Joseph Hall about building websites, communicating clearly, and creating work that lasts.
Recent Posts
Copywriting
What Good Website Copy Actually Does
Good copy isn't about clever lines. It's about making it obvious what you do, who it's for, and what to do next.
4 min readMaintenance
Website Maintenance: What It Really Involves
Launching a website is the beginning, not the end. Here's what ongoing maintenance actually covers — and why it matters.
3 min readStrategy
Five Signs It Might Be Time for a Website Redesign
Not every website needs to be rebuilt from scratch. But a few clear signs suggest when a redesign is worth the investment.
4 min readWriting
Writing for the Web Is Not the Same as Writing for Print
The habits that make print writing strong can work against you online. Here's what changes — and why.
3 min readStart Here
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